# An Nahl Akmal Hakim - Creative Director | Brand Strategist
Source: https://hello.cv/akmalhakim
Balikpapan

## Links
- Instagram | https://instagram.com/akmlhakim

## About
Highly accomplished Creative Director with over a decade of experience in graphic design, photography, videography, and marketing campaigns, culminating in co-founding a successful design house. Pursued Master's in Management to integrate advanced business strategy and marketing expertise with creative leadership, driving impactful brand solutions and fostering innovative visual communication.

## Education
### Bandung Institute of Technology (ITB) | Science in Management
3.70
- Thesis: Consumer Acceptance of Mobile Apps Feature in Promoting Reusable Cups Usage - An Extension of UTAUT Model
### Institut Koperasi Indonesia (now IKOPIN University) | Operation Management
3.69
- Final Project: Value Added Analysis Cherry Coffee Processing to Improve the Economic Benefits of Cooperatives

## Work
### Creative Director | MCL Design & Brand Consultant
https://www.meranticreative.com
Led creative vision and brand strategy as a Co-founder and Creative Director, driving innovative design solutions for diverse clients.
- Co-founded a design house, establishing a new venture that provides comprehensive creative and brand consulting services to clients across various industries.
- Directed and executed multi-channel creative projects, including graphic design, photography, videography, and marketing campaigns, consistently delivering high-impact visual content.
- Developed and implemented strategic brand narratives for clients, resulting in enhanced brand recognition and market positioning.
- Managed project pipelines from concept to completion, ensuring timely delivery and alignment with client objectives and brand guidelines.
- Mentored and guided creative teams, fostering a collaborative environment that elevated design quality and innovation.
### Business Process Analyst | LAPI ITB
### Focus Group Discussion Facilitator | LAPI ITB
Facilitated Focus Group Discussions for PT. Pertamina (Persero) to assess job competency mapping and gather critical insights.
- Orchestrated and led Focus Group Discussions (FGDs) for PT. Pertamina (Persero), gathering qualitative data on job competency mapping.
- Designed and implemented discussion protocols to ensure effective data collection and participant engagement.
- Analyzed and synthesized complex qualitative feedback, contributing to comprehensive reports on workforce development and strategic planning.
- Collaborated with project stakeholders to align FGD objectives with broader organizational goals, ensuring actionable insights.
### Lecturer | LP3i Balikpapan
Instructed students in computer applications and graphic design, fostering practical skills development for professional readiness.
- Developed and delivered comprehensive curriculum for Computer for Office 1, Computer for Office 2, and Graphic Design courses.
- Educated and mentored over 100 students annually, enhancing their proficiency in essential software and design principles.
- Implemented interactive teaching methodologies, resulting in improved student engagement and practical application of learned skills.
- Assessed student performance and provided constructive feedback, contributing to a high success rate in course completion and skill acquisition.
### Graphic Design Contributor | Psikologi Bergerak (JKT), Deeptech ID (JKT), Jatinetwork ID (BDO)
Provided freelance graphic design contributions to multiple organizations, supporting various digital and print initiatives.
- Contributed graphic design expertise to multiple organizations, including Psikologi Bergerak, Deeptech ID, and Jatinetwork ID, on a project basis.
- Developed visual content for digital platforms and promotional materials, aligning with specific project requirements and brand aesthetics.
- Managed multiple design tasks concurrently, delivering high-quality assets within tight deadlines for diverse clients.
- Collaborated remotely with project managers and teams to ensure effective communication and successful project outcomes.
### Graphic Designer | Elcorps PT Bersama Zatta Jaya
Executed graphic design projects for diverse marketing campaigns, enhancing brand visibility and engagement for a retail company.
- Designed compelling visual assets for various marketing campaigns, including digital ads, social media content, and print materials, supporting brand promotion efforts.
- Collaborated with marketing teams to translate campaign objectives into visually appealing and effective design solutions.
- Ensured brand consistency across all creative outputs, maintaining adherence to brand guidelines and enhancing overall brand identity.
- Contributed to the successful launch of new product lines by providing innovative and engaging graphic design support.
### Graphic Designer Intern | Katta Design
Supported design projects and gained foundational experience in graphic design principles and client-facing workflows.
- Assisted senior designers in developing graphic assets for various client projects, gaining practical experience in design execution.
- Contributed to the creation of marketing collateral, presentations, and digital content, adhering to brand guidelines.
- Learned and applied industry-standard design software and techniques, enhancing technical proficiency in graphic design.
- Supported project coordination and client communication, contributing to efficient workflow management.
### Co-founder and Graphic Designer | NEAT APPAREL
Co-founded a fashion apparel brand, overseeing brand development, product design, and marketing strategies to establish market presence.
- Co-founded NEAT APPAREL, a fashion brand, leading the creative direction and graphic design aspects from inception to market launch.
- Developed and implemented brand identity, including logo, visual guidelines, and product aesthetics, establishing a distinctive market presence.
- Designed innovative apparel graphics and marketing materials that resonated with target demographics, driving initial brand awareness.
- Managed end-to-end design processes for product lines, ensuring quality control and alignment with brand vision.
- Contributed to strategic business planning, market positioning, and sales initiatives, fostering early growth for the startup.
### Motion Designer | Kanan Studio
Created engaging motion graphics and animations for various projects, enhancing visual storytelling and digital content.
- Produced high-quality motion graphics and animated content for client projects, contributing to dynamic visual storytelling.
- Collaborated with creative teams to conceptualize and execute animation sequences for marketing campaigns and digital media.
- Utilized industry-standard software to deliver visually compelling motion designs that met project specifications and deadlines.
- Enhanced brand messaging through innovative animated visuals, improving audience engagement and content retention.
### Graphic Designer Intern | HiCreative
Gained initial experience in graphic design by supporting creative projects and learning fundamental design software and processes.
- Supported the design team in creating visual content for promotional materials and client presentations.
- Assisted with image editing, layout design, and content formatting, contributing to various creative projects.
- Developed foundational skills in graphic design software and principles through hands-on project involvement.
- Collaborated with team members on design revisions and feedback integration, enhancing project outcomes.

## Publications
### Reusable Container Usage on a Daily Basis: A Systematic Literature Review
Journal of Consumer Sciences
A systematic literature review exploring factors influencing the daily usage of reusable containers among consumers.
### Apakah Coffee Shop Perlu Menyediakan Smoking Area?
Kumparan
An article discussing the considerations and implications of coffee shops providing smoking areas.
### How technological advances are transforming the creative industry
SBM ITB Newsletter
A feature article examining the impact of technological advancements on the creative industry landscape.

## Languages
- Indonesian
- English

## Skills
### Creative Direction
- Brand Strategy
- Visual Communication
- Design Leadership
- Concept Development
- Art Direction
### Graphic Design
- Adobe Creative Suite
- Illustration
- Layout Design
- Branding
- Print Design
- Digital Design
### Marketing & Branding
- Marketing Campaigns
- Integrated Marketing Communication
- Brand Development
- Digital Marketing
- Content Strategy
### Multimedia Production
- Photography
- Videography
- Motion Graphics
- Animation
- Video Editing
### Business & Management
- Entrepreneurship
- Business Strategy
- Project Management
- Team Leadership
- Market Research
- Strategic Planning
### Education & Facilitation
- Lecturing
- Curriculum Development
- Student Mentorship
- Focus Group Facilitation
- Workshop Delivery
### Research & Analytics
- Qualitative Research
- Data Analysis
- Systematic Literature Review
- Consumer Behavior
- UTAUT Model

## Source
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